How Many Photos Should You Include in Your Real Estate Listing?
KATE AKERS – SEPTEMBER 10, 2024
When it comes to real estate listings, the number of photos can make a significant impact. The right number of high-quality images can elevate the appeal of your property, engaging more buyers and generating greater interest. But how many photos should you actually use? In most cases, real estate listings feature anywhere between 15 to 25 photos, often including a mix of ground and aerial images. Listings with more than 20 photos tend to see a 30% increase in inquiries and viewings.
But here’s the key takeaway: while quantity can help, quality is what truly matters. A carefully curated selection of stunning, well-composed photos will always stand out over a large number of mediocre ones.
Recommended Number of Photos for Different Property Types
When deciding how many photos to include, consider the type of property you’re listing and the story you want to tell with your images. Here’s a general guide based on property size and type:
8-10 Images
Ideal for: Apartments, small villas, townhouses, rentals, unfurnished homes, and some commercial spaces.
These are perfect for smaller spaces where you want to highlight key areas like living spaces, bedrooms, kitchen, and bathrooms.
12-16 Images
Ideal for: Standard 3-4 bedroom homes (the most popular choice for many listings).
This package ensures you capture a good variety of rooms and features, helping potential buyers get a full sense of the property’s layout and appeal.
20-25 Images
Ideal for: Large homes, luxury properties, homes with additional dwellings, or properties with standout features (like a tennis court, swimming pool, or stunning gardens).
Perfect for high-end or spacious homes, this package allows you to capture everything that makes the property unique.
30+ Images
Ideal for: Rural properties, agricultural land, farms, or homes with extensive land and outbuildings (e.g., stables, barns, dams).
Rural properties require more photos to showcase not just the home, but the surrounding land and amenities that are essential to potential buyers.
Quality Over Quantity
In the world of real estate, photos are often the first thing potential buyers see. A well-crafted selection of images can significantly impact how your property is perceived and can even result in more viewings and offers. A great real estate listing is a well-curated collection of images that highlights the property’s best features. High-quality photography can make even the most modest property look stunning, and it’s one of the most important investments you can make in the listing process.